Speaking of social media – it’s a vital marketing tool for businesses during COVID-19. If you haven’t already, you should have a post on your socials that covers where your business is at with regards to COVID. Instead of sending out a generic email, your social media should convey a genuine, thoughtful message that demonstrates your brand values and speaks to your customers on a personal level. If you’re able to share information or provide services that could be useful during this time, even better – be aware of your customers’ pain-points and if you can help, do.
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